Developing GlobalPotential Through Sport.

Sando works across sports, markets, and industries to develop commercial opportunities, build new market presence, and turn the potential of sport into tangible progress.

What we do See projects →

What we do

Commercial Performance & Monetization

Helping sports organizations identify revenue opportunities, develop new commercial initiatives, and strengthen the value of their existing assets and relationships.

Mapping partner inventory…

International & Local Market Development

Helping sports organizations and businesses establish a stronger position in existing and emerging markets through local relationships, commercial opportunities, and market-specific development initiatives.

Scanning new markets…

Strategic Projects & Experiences

Developing sports-led projects and initiatives that connect commercial opportunity with destinations, investment, and the wider sports ecosystem.

Building the project plan…

How We Work

From Opportunity to Execution

We move from understanding the opportunity to developing the solution and putting it into motion. Whether strengthening commercial performance, entering a new market, or developing a sports-led initiative, our work is focused on turning potential into tangible progress.

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A Global Industry in Expansion

$600B+

Projected global sports market revenue by 2030.

As the global sports market expands, new commercial opportunities are emerging across properties, markets, and industries. The organizations best positioned to capture this growth will be those that turn potential into viable commercial opportunities.

Source: Kearney, From Passion to Profit: Unlocking Value in Sports.

Capabilities

Commercial opportunities across the sports ecosystem.

What we do

Finds and develops new ways to grow revenue from the assets, rights, and audiences you already have.
Includes
- — Review of current revenue streams
- — New commercial initiatives
- — Rights and asset value development
Applies to
Clubs, leagues, federations, venues, and event owners.
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Takes sports organizations and brands into new markets with a clear plan and the right local footing.
Includes
- — Market selection and assessment
- — Entry strategy and sequencing
- — Events and activations in market
Applies to
Sports properties, brands, and technology companies growing internationally.
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Shapes sports-led projects in specific markets and moves them from idea to delivery.
Includes
- — Project scoping and feasibility
- — Partner and stakeholder alignment
- — Delivery planning
Applies to
Governments, investors, development finance institutions, and federations.
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Builds partnerships that create lasting commercial value for both sides.
Includes
- — Partner identification
- — Partnership structure and positioning
- — Activation and renewal support
Applies to
Rights holders, brands, and destinations.
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Connects you with the people and organizations that make work in a market possible.
Includes
- — Stakeholder mapping
- — Introductions to local partners
- — Ongoing relationship management
Applies to
Organizations entering or operating in a new country or region.
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Uses sport and entertainment to attract visitors and build a destination's profile.
Includes
- — Sports tourism strategy
- — Event and experience development
- — International audience reach
Applies to
Tourism authorities, governments, and destination developers.
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Links sport with other sectors to create shared value beyond the game.
Includes
- — Initiatives across tourism, education, health, and technology
- — Public and private partner alignment
- — Program design and delivery
Applies to
Governments, brands, investors, and sports organizations working together.
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